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Breathe personality into your
brand with the use of custom
illustrations.

Ethology

2022 | Client Work | Visual Identity, Website, Digital and Print Collateral

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Design Process

Wave Psychology and Coaching are a power couple based in Newy offering business coaching, ADHD and Autism diagnosis as well as therapy. They work closely with their clients to tackle their issues and provide support throughout their journey. Tanya and Geoff came to me wanting a brand that was both luxurious and corporate.

We wanted something that was meaningful and would represent the two sides of the business and show the feeling of waves and circle of life.

Project Details

Client: Ethology
Description: Sensory Product
Key Messages: To show a luxurious brand that is balanced between coaching and psycholgy.
Skills: Branding, Website, Print and Digital Collateral
Website: Click here

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The Yin and Yang symbol represents two complementary forces that make up all aspects and phenomena of life. Yin is a symbol of earth, femaleness, darkness, passivity, and absorption. And Yang is conceived of as heaven, maleness, light, activity, and penetration. There are two sides to the business and the two of them work together towards the same goal.

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