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Wave Psychology & Coaching

2021 | Client Work | Visual Identity, Business Card


Design Process

Wave Psychology and Coaching are a power couple based in Newy offering business coaching, ADHD and Autism diagnosis as well as therapy. They work closely with their clients to tackle their issues and provide support throughout their journey. Tanya and Geoff came to me wanting a brand that was both luxurious and corporate.

We wanted something that was meaningful and would represent the two sides of the business and show the feeling of waves and circle of life.

Project Details

Client: Wave Psychology & Coaching
Description: Psychologist
Key Messages: To show a luxurious brand that is balanced between coaching and psycholgy.
Skills: Branding


The Yin and Yang symbol represents two complementary forces that make up all aspects and phenomena of life. Yin is a symbol of earth, femaleness, darkness, passivity, and absorption. And Yang is conceived of as heaven, maleness, light, activity, and penetration. There are two sides to the business and the two of them work together towards the same goal.

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